Atlantic Roast — Brand Identity

Challenge

A fictional specialty coffee brand born in the Portuguese Atlantic islands needed a complete visual identity — from logo system to packaging. The goal was to convey origin, craft, and warmth while keeping the brand scalable across formats.

Approach

• Designed the core symbol around the coffee bean shape, with interior line work suggesting ocean currents
• Developed light and dark background versions of the logo to ensure readability across all applications
• Selected a warm brown palette for the primary brand and a silver variant for premium product lines
• Applied the identity to physical touchpoints: coffee bag packaging and takeaway cup

Result

A cohesive brand system ready for print, packaging, and digital — from café signage to e-commerce. The identity balances artisanal character with the clean structure a growing brand needs.

Tools Used

Illustrator · Photoshop