App Onboarding Flow

Challenge

The mobile app had a complex onboarding process that caused 45% of new users to drop off before completing signup. We needed to redesign the experience with smooth animations to guide users through the flow intuitively.

Approach

• Analyzed user behavior data to identify friction points in onboarding
• Designed micro-interactions that provide feedback at each step
• Created transitions between screens that establish spatial relationships
• Implemented scroll-triggered animations to maintain engagement

Result

The redesigned onboarding flow reduced drop-off rate to 18%, increased completion rate by 58%, and improved user satisfaction score from 3.2 to 4.7 stars. The animation-driven experience became a key retention driver.

Tools Used

Figma · After Effects · Rive · Framer